Know Your Audience

Who are you talking to?

Knowing your audience is a critical step in the branding process. See your brand through their eyes. Sounds easy but somethimes you need to be reminded. Often times there are segments of audiences; influencers, prospects, current clients, tastemakers, etc. We usually create a visual representation of those people then we can always refer back to it when we question some of our actions. Here is an example of a audience profile board: