People Building Better People
Flewelling & Moody Architects
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Award-winning brand renewal project for an 80+ year old architectural firm. After great acheivements such as the 1933 Beverly Hills Post Office (listed on the National Register of Historic Places), and USC's Olympic swimming and diving pools, the firm has veered its focus toward erecting and modernizing education facilities.
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Special Modern Design developed a short and concise tagline that summarizes the firm's purpose and to support the ambiguous naming.
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Answers the question: Who is Flewelling & Moody?
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Answers the question: What does the new Flewelling & Moody look and feel like? Notice the duality of Technical (engineering) and Organic (people oriented).
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A page from the Brand Document stresses the importance of knowing who you are talking to: "The voice of the brand is based on real questions from the client and recognizes the emotional aspect of their decisions they make"
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Former Flewelling and Moody logo