Anyone can get from Point A to Point B...
Point C | View Site
-

Point C is a strategic transportation planning firm that spun off Vision LA, a new advocacy group composed of businesses and environmentalists with skills and passion to make efficient and sustainable transportation in Los Angeles. Special Modern Design worked collaboratively with Point C’s CEO and marketing team to develop the brand’s attributes, positioning and name. The new name defines the story: Anyone can go from point A to point B; We go beyond point B.
-

Point C strives to eradicate the existing transportation crisis to see the future of transportation as it pertains to economic and environmental health overall. Point C develops strategic public-private partnerships to implement projects and programs dealing with transportation issues.
-

pointcpartners.com was designed and developed to deliver up-to-date content with client access to the back-end for on the fly updates. The site balances ease-of-use with clean visual impact.
-

-

-

Strategic development and messaging was developed by conducting an audit of the industry’s landscape. Research led to the cause-based, emotional appeal of the compnay's desire to make a better system.
-
-

Client content managed website
-
