The Healing Messenger
Jennifer Diamond Cancer Foundation | View Site
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A story by Harvey Diamond:
"On a day when Alice, Jennifer and I returned home from a day of chemotherapy, Jennifer got out of the car and noticed a dragonfly perched on top of the car's antenna. She reached out gently and the dragonfly went onto her finger. "Mom, Dad, look at this. This is a good omen." Jennifer explained that in some cultures the dragonfly is both a sign of good health and also a messenger."
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Research that determined the brand direction as "The Healing Messenger"
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The study of the dragonfly
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The brand expanded into a library and numerous high-end fundraising events
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Brand development, messaging, design, logo design for The Jennifer Diamond Cancer Foundation. JDCF is a non-profit focused on empowering people with knowledge, as well as supporting research and healing programs that provide the tools to help treat the mind and body as one.
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In the absence of her beloved daughter, Jennifer's mother had the logo made into a diamond pendant that she keep near her heart as a tangible representation of daughter.
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