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Jdf

Jennifer Diamond Foundation

The Jennifer Diamond Foundation is dedicated to helping people win the fight against rare forms of cancer in honor of Jennifer Diamond, Neil Diamond's niece. Before Jennifer passed away, she encountered a dragonfly and proclaimed it as a positive beacon. SMD coined the phrase, "the healing messenger", as the driving voice of the brand and intertwined the dragonfly into an angel for a simple, linear logo.

To read more about the process, see the article for purchase at Before and After magazine.

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