Music Reports, needed to reinvent itself since the owners originally got together and created their own logo (happens all the time) and continued to use it for decades. We freshened things up by first changing the name from the acronym, MRI to Music Reports, then presented a brand framework that more fit what the company has grown to be. See a part of the concept here.

Music Reports maintains the largest database of music copyright information in the world, and is the first online royalty accounting service for digital music services usage. The company uses its database to process over a billion digital transactions per month.