Logos, marks or symbols act as the entry point into a brand product or service.
Wall of Logos | by Karen Barranco
Logos are the focal point of a brand. We never start our projects with a logo design. Once we have confirmed a strong brand platform, do we then think about the identifying logo or mark.
Start with a solid foundation. You wouldn’t start tiling a floor without prepping it well by laying board, mixing thin-set to the perfect consistency, and having all of your tools in place. Think of the logo as the tile that you pick. Does it feel right in the space? Does it represent the feel you want? Apply the tile only when the foundation is strong…. We build a brand that works and we are here to do just that.