Naming your business seems to evolve from the brand development stage — usually at the same time ad the ah-ha moment. We enjoy it best when we get a project where the name is not set and still open for development. Of course, we can work with established names, and consider the equity that comes with them. Cleaning up or simplifying a name is just as important as a fresh new name and is something we like to have our clients consider.
Here are some naming issues Special Modern Design solved or created as a result of our discovery phase.But, just like a logo, it should not be at the very start of the process.