It’s not ONLY about the great product you have. If you can’t get people to fall in love with your mid-century brand—or other era products— you won’t have loyalty. Call us for a consultation, let’s talk. 323-258-1212
Mid-Century Inspired • Made in LA
NewMadeLA’s name hails from the term itself first coined in a book written about 1400 A.D. New Made LA is not about newly produced products made on a large scale. NewMade, to us, means reworked, overhauled, refreshed, updated or made current.
Although it seems straight forward, the distinction between newly manufactured and NEW MADE is really the story here and is theirs to own.
Over the last several years the market for mid-century vintage has grown exponentially driving prices far beyond the reach of most. New Made LA addresses that issue with simplicity. The identity system is simple, clear, and uncluttered like the product line it reflects.
Simon’s inspirational designs with, a minimalistic feel, led us to create a simple brand identity, which translates to logo design, personality attributes, tagline, hang tags, e-commerce website as well as defining the name of the brand.