Brand personification is about making your business human in the eyes of your potential customers

from Archetypes and the Future of Brand Personification

Creating brand personifications for my clients is one of my favorite parts of the Discovery Phase. My goal is to have my client and their team envision who they are ‘talking’ to. If they stray — we can always point them to our Personification Boards.

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The concept of Brand Personification explains how a brand will live, play, and work if it were a human being.

To prepare for this future, brands must start thinking like beings and not things. Brand strategy must highlight brand personality, and brands must become clear on their personality, as well as begin to deploy that personality consistently and cohesively.

Brand Personification can come in many forms.
Here is a sample of one made into a chart: