How we still love paper.
https://www.printmag.com/daily-heller/the-daily-heller-pop-goes-the-paper/
From The Daily Heller
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I couldn’t get past these amazing graphics as Steven Heller touts his paper love.
I needed to dive in.
view this exhibit online:
"Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups"
December 1, 2022 – February 11, 2023
Paris, [ca. 1920s].
Attached to one side of the box for the French soap S.28 is a pop-up illustration of children bathing. An unusual survival, given the product’s handling and use. Here the manufacturer has chosen unique packaging to entice the consumer to buy the product.
Snap, Crackle, Pop-up
Another color slice book but drawn by Vernon Grant (1902–1990)
“Smoke Players [sic] Navy Mixture.,”