An Old World Contemporary Brand for Extreme Foodies
Special Modern Design was there at the start. Originally the client came to us to design a catalog then decided it was more affordable to get a storefront in Santa Monica! Nonetheless, they needed to start on a solid footing with a strong and timeless brand.
LeSanctuaire was conceived from the desire to provide only the rarest choice ingredients and tools to passionate home cooks with the most discriminating appetite for culinary excellence. Le Sanctuaire now caters to fine dining restaurants and professional chefs. However, their mission to source the highest quality cooking ingredients and tools has not changed.
The brand was developed to focus on a specific audience. This Personality Profile collage was for the retail store. This exercise was an important step to see exactly who to focus our attention on and to keep that vision in mind as the brand evolves.
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