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NewMade LA |
New Made is a lesser known industry term which fits this spin-off brand perfectly. They are: Vintage Inspired. Made in Los Angeles. → NewMade LA
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| Lace Facial |
Lace Your Face |
Naming for a specialty lace compression facial sheet mask.
→ Naming a Beauty Product
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Spoonfed |
Sometimes you just have to say it like it is.
This explainer video company communicates their client‘s message through a visual story— one spoonful at a time. → Spoonfed Project Page |
| xPotentially |
Sage Forest
|
As a spiritual
Executive Coach, this client is strong in showing her clients how to stop, be present and find your path. This is conveyed in the concept of being found after being lost in the forest. → Sage Forest Project Page |
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TracePoint
|
Tracepoint is a background and drug screening company where the combination of the two words, appeal to their client as getting to the point of tracing. → TracePoint Project Page |
| Interven Partners |
Growth Leaders |
A little shy about changing their name, but once they were on board — everything changed for this highly regarded Executive Coaching Firm for Leaders. |
| Reproductive Science Center |
FERTILE.com |
Owning a single word domain gives the company lots of credibility and can make for a great, simple, strong name. → Fertile Project Page |
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Citrus Groove |
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Hatch |
Our client has proven herself as a leader in the Social Enterprise field. The time has come to pass her expertise onto emerging start-ups of the like. → Hatch Project Page |
| Music Reports Inc. (MRI) |
Music Reports |
MRI was the acronym that this company was known as. Our aim was to create a quick-read of what this company is really all about — and it has nothing to do with medical procedures. → Music Reports Project Page |
| EJM (Emerson, Johnson, Mackay, Inc. Industrial Design) |
M Design |
The “three initials syndrome” was overturned and updated to feature the main living descendant, "M" for Spencer Mackay. → M Industrial Design Project Page |
| CM Peck |
PECK |
If this firm was the name of an author, ‘CM Peck’ would be a perfect name. It sure sounds like it. But by cleaning the name up we simplify the name to appear as a mark itself with more sophistication for the high-end architecture firm. → PECK Project Page |
| Portfolio Associates |
Portfolio for Hospitality |
The old name, Portfolio Associates, didn't do much in identifying this well respected hospitality design firm. With the addition of the words 'for Hospitality', the new name acts as a descriptor to support the ambiguous word: Portfolio. → Portfolio for Hospitality Project Page |
| Becca Christian |
Beca:Christian |
Combining the two owners names: Becca (for Rebecca) and her partner, Christian, was too cliché. By just removing the extra “c” in Becca, we make the names read as one giving this Santa Barbara retail shop a fashionable appeal. → Beca:Christian Project Page |
| Planning Company Associates |
Point C |
We took a completely generic name and turned it into something more meaningful and ownable. The concept speaks to the company‘s expertise in moving people. "Anyone can get from point A to point B, but we go beyond that. → Point C Project Page |
| Shop Class |
Shopclass |
Before, Shop-Class could have been misread as SHOP (verb) with CLASS (adj). Closing the gap created a whole new meaning reminiscent of the old shopclass in grade school. → Shopclass Project Page |
| Gurnick Designs |
Moments by Wayne Gurnick |
Wayne Gurnick and his team of professionals take pride in creating an event that is just a moment in a lifetime that is cherished forever. Knowing how important that special moment is for his clients is what inspired the name.
→ Moments Project Page
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| Yarbrough Entertainment Lighting |
Yarblite |
When we found out that our client‘s nickname is a shortened version of his last name, we saw that as an opportunity to give him a more ownable and memorable business name. → Yarblite Project Page |
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Athletique |
This name was developed when the brand concept of combining the athleticism of the client with her boutique style offering. |
| Diane Evans Realtor |
School Savvy Realtor |
This name talks up the client‘s expertise in knowing everthing about the areas schools. That is what makes her desirable to new young home owners. |
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Chapotel on Magazine |
Magazine Street is a famous street in New Orleans. So it was only fitting to capitalize on the popularity of that street‘s name along with the client‘s beautiful last name. |
| Ann K. O’Brien, ESQ. |
O’Brien Privacy Law |
Making cyber privacy law firm a little more approachable was our goal. A well balanced, easy to read name was in order. → O'brien Privacy Law Project Page |
| Artistic Residential Creations, Inc. |
ARC Design Group |
The old name was a mouthful, and not so attractive to these architects. They all considered themselves as designers vs artists. We shortened the bulky name and added "design group” to stay true to the passion of the architects. |
