Concept, Brand Identity, Collateral, Website
Identity Design for the Identity Design Company
M Design is a product innovation and identification design firm. Special Modern Design developed the company’s brand platform, including positioning statement, personality attributes, and logo design.
Branding elements are born from the firm’s rich heritage. The system is simple, but offers variety in application to indicate movement from one side to the other in most cases. Images on the reverse of the business cards honoring the founders of the firm are meant to create interest, show respect and have become conversation starters.