When Artwork in Public Domain Works for a Brand Identity
Hype, an entertainment communications agency, provides strategic writing, publicity and marketing services to clients in the feature film, television, commercial, music video, and music industries.
When Hype approached me as a young start-up to develop their brand identity and we needed to be practical. Thumbing through a set of Fortune Magazine volumes from the 1930s, I stopped on a page with a stunning chromolithograph illustration. With the caveat that they may see this logo used somewhere else, they agreed that it reflects the Hype personality in a strikingly bold and hip way and a brand was born.
“The branding for Hype has helped us stand apart from the crowd. We constantly receive compliments on our collateral material and promotional items, and are known for our bold, original brand.”