Brand Identity Design, Website
Branding for the Modern Clinic, Naming Assistance
To us, it was as clear that all of the other fertility clinics were posted with shiny happy babies floating in a cloud of love. People who want a baby don’t really have to see what they don’t have, right? Special Modern Design opted for a more approachable feel for our client and decided it was time to groove things up a bit.
Drawing from the duality of flower petals and a the single cells of a zygote, we chose to work-around being too lifeless and clinical. Instead we developed a more modern, less literal feel. This new identity is a welcoming beacon to the to the anxious new visitor as well as the internal staff.