Branding an Architectural, Structural, and Civil firm that has earned a reputation as an excellent ‘engineering firm’. The problem is— they are not just an engineering firm.The people at CM PECK, Inc. serve as lead designers on a variety of types of projects . They serve as consultants to other architects, contractors and engineers.
CM Peck, Inc. approached Special Modern Design with a determination to shake a reputation of being only an engineering firm (reminding us that if you don’t take hold of your reputation — someone else will.)
CM Peck had never really done much marketing beyond building a website in the 90’s and creating some stationery. This is new ground for them, but they were having an identity crisis with a lot of questions: Are we an architecture firm or an engineering firm? Should we be separate entities? How should we present ourselves?
There is no question that PECK was, and still is, defined by its founder, Chris Peck. Educated in Architecture at UCLA , Structural Engineering at Princeton, and Civil Engineering at Lafayette College, he is well versed in all three disciplines which is rare in his field.
Special Modern Design immersed ourselves into their business reports, researched the current landscape and interviewed past and present clients and staff members. Getting an outside perspective is usually one of the best ways to gain insight into the company and its culture. Results (and recommendations) are documented in our Brand Development Document.
So after many iterations of the designs, we landed on a beautifully consistent pattern and put a healthy amount of design into the business card. We particularly put a lot of design into the business card to provide them with something rich and personal that they can be proud of as they hand it to others.
See the website at cmpeck.com
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