FROM HIGHLAND PARK IN NORTHEAST LOS ANGELES. WE WORK REMOTELY.
Measuring Twice and Cutting Once Since 2000
Brand Identity Design & Consulting
As a brand communications and design firm, we purposefully remain lean and manageable even after two decades in service.
And for good reason…
Coming from a background of agencies, we have seen that too many cooks can really can spoil the brand.
We work closely with business owners and thought-leaders to help build a purposeful, coherent, and profitable brand.
Companies eager to reposition a tired old brand identity frequently approach advertising agencies or large design firms only to find their projects handed off to inexperienced designers or interns.
—Briefs get briefer.
—Ideas get diluted.
And, from our experience, that doesn’t work out so well.
We keep the same set of eyes on all aspects of the project from start to finish.
KAREN BARRANCO, Founder
Karen Barranco: Originally from New Orleans, I put down roots in Los Angeles on New Year’s Day in 1992 and was welcomed with a flood, an earthquake, and a citywide riot — and a bank robbery — all within a few years. Through the years, my work has been recognized in online and offline publications, featured on lynda.com by John McWade (who actually said my work is better than Pentagram’s!), and Shepard Fairey hand-picked my design to represent the ‘Revitalization of the Los Angeles River’ initiative.
My brand identity design work has been published internationally in books, print magazines, and online. I have also spoken at art & design colleges and lectured on the topic of branding and identity to academic, creative and business communities when I can.
