M Industrial Design
Formerly Known as Emerson, Johnson, Mackay, Inc., EJM is now M Industrial Design, or M Design for short.
Since 1954 this Los Angeles design firm developed countless consumer products such as the original ViewMaster, the original WaterPik, the handheld Weber grill, and Vornado fans among others.
After the original 3 founders (former schoolmates from Art Center College of Design) passed away, the remaining connection to carry on the business was Gordon Mackay’s son, Spencer Mackay who followed in his father’s creative footsteps.
After changing the name from EJM Industrial Design to just M Industrial Design, we decided to pay homage to those original founders by having them live among the corporate identity as much as possible.