ARC Design Group
A new identity AND new NAME TO COMPLEMENT THEIR TALENTS
BUSINESS CARD - BEFORE
While I waited in the lobby of the architectural firm, Artistic Residential Creations, Inc, I noticed that they answered their phone saying "Arc Inc". It was apparent that they were 'name confused'. This was my first clue that they needed help.
My second clue was when they handed me a business card.
Nothing matched. The business card didn't feel anything like the sophistication of their office. These talented architects and the agency's culture was not being represented properly.
I now know why they called me in to help them.
