The Challenge was to Create a Clean Feel Using a Dirty Word
Not very long ago, the notion of detoxification conjured up only images of drug and alcohol withdrawal. In today’s stressed-out, sleep-deprived, and polluted world, detoxification has taken on a whole new meaning. It’s revitalizing. It’s for your well-being. It’s for your health. It’s a necessity.
Prior to opening their first day spa, the founders of Dtox approached Special Modern Design to develop their new brand that is as calming as it was approachable. Our biggest (visual) message to get across was that it was a day spa not a rehab center. A spa-like feel was essential.
Dtox Day Spa continues to be an award-winning day spa featured on The Ellen Show, The Voice, KTLA, and The Doctors.